The Republic of Macedonia, with the capital Skopje, is situated in the central Balkan Peninsula and occupies a significant geographical location owing to the favorable conditions of its valleys through which stretch major communication lines, and also to the relatively short distances from the Aegean and Adriatic Sea. Through Macedonia, along the Vardar valley stretches the shortest north-south route between Central Europe and the Mediterranean Sea, i.e the Middle East.

The town of Strumica is located in southeast Macedonia, and with a population of approximately 100.000 inhabitants is the largest economic and cultural center in that region.

Strumica and the Strumica valley enjoy a mild Mediterranean climate, with warm and dry summers and cold and wet winters. Summer temperatures may reach 40 degrees centigrade, whereas winter extremes include temperatures below -20 degrees. The mean annual temperature is around 10 degrees. The favorable climate and the quality soils are the region's primary economic asset.
The Strumica valley is the largest producer of horticultural products in Macedonia.